Mobile-First Responsive Web Design is a collection of philosophies and strategies that, in the end, boil down to a broader application of good old-fashioned web best practices.
As the digital landscape becomes more complex, we must create experiences that work across the entire range of digital devices.
What does this have to do with your website?
A website that looks great on a desktop is no longer sufficient. To account for all the traffic that comes through phones and tablets, your site’s UX must be mobile-friendly—which means you must understand the distinction between mobile and responsive web design.
Everyone can agree that a solid content strategy is becoming increasingly important.
At the end of the day, devices come and go, as do technological trends, but content, business goals, and user goals remain constant. Nike will always try to sell shoes to people (even if we’re all interacting with holograms).
While various factions will argue about the best way to display content, we can all agree that creating purposeful, versatile content is something to strive for.